Nicky McHugh

Nicky McHughNicky McHughNicky McHugh
  • Reputation is Trust
  • My Story
  • Insights
  • Contact
  • Executive Bio
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    • Reputation is Trust
    • My Story
    • Insights
    • Contact
    • Executive Bio

Nicky McHugh

Nicky McHughNicky McHughNicky McHugh
  • Reputation is Trust
  • My Story
  • Insights
  • Contact
  • Executive Bio

Insights & Influence

I speak on reputation, crisis management, and executive influence at global conferences, industry summits, and leadership panels. Here’s a selection of past and upcoming engagements.


Coming up in June 2025: 

I am excited to be delivering the opening keynote at PWorld’s Crisis Communications Bootcamp in NYC, where I look forward to discussing the evolving risk landscape and how organizations can stay ahead.


The Biggest Reputation Risks of 2025: What Every Organization Needs to Know

As political division, social turmoil, and polarization continue to shape the global landscape, organizations must prepare for the reputation risks that accompany these shifts. In this session, we will delve into the specific threats that political unrest and polarized environments pose to your organization’s reputation in 2025. We’ll explore how to identify and manage the risk of backlash from different stakeholder groups, navigate the challenges of taking a stance on divisive issues, and address the impact of social media amplification during crises. Learn how to develop a crisis communications plan that accounts for political volatility, ensuring that your organization can protect its reputation and maintain trust across an increasingly fragmented public sphere.


Previous – 

  • 2022:  Moderator for panel discussion at Thomson Reuters' Marketing Partner Forum
  • 2022:  "Three Keys to Strategic Leadership" - keynote at Sales Conference
  • 2022:  Marketing to GenZ - moderator for panel discussion hosted by PR Club
  • 2020:  Thomson Reuters' "Marketing Partner Forum" - moderater for reputation panel
  • 2019:  "Rise with Reputation" - Globe & Mail breakfast event host and moderator
  • 2018:  "CEOs Activating Leadership" - workshop leader at IABC's Global Conference


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Throughout my career, I’ve helped shape the conversation on corporate reputation, brand trust, and executive influence—not just through industry-leading publications and discussions, but also through leadership recognition and governance expertise.


  • 2022:  The Brand Risk of Ransomware - published by Thomson Reuters
  • 2022:  "Enhancing Brand and Reputation" - article for Thomson Reuters
  • 2021:  Women on Boards Certification - by Harvard University Executive Education
  • 2021:  POV on Larry Fink's Annual Letter to CEOs
  • 2020:  "Action & Accountability: The Keys to Reputation Success" - article
  • 2018:  Forbes Article - discussing reputation analysis
  • 2015:  Gold Sabre Award -  recognized with the prestigious Gold SABRE Award for Excellence, awarded for innovative strategies that drove significant outcomes and elevated brand reputation 
  • 2014:  PRWeek Article - discussing the role of digital in investor roadshows
  • Previous winner of seven regional Public Relations Society of America awards for excellence in communications including:  “Best Campaign” and “Best in Show” 


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Copyright © 2025 Nicky McHugh - All Rights Reserved.

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