Insights & Influence

I am passionate about connecting with leaders and peers on reputation, PR, communications and executive influence at global conferences, industry summits, and leadership panels. 

September 2025:

Shared insights on enhancing brand reputation in today's polarized environment and discussed how AI is shaping PR and Communications at the  Signal AI leadership panel, ExecConnect.

An Off-The-Record Discussion Exclusively For Communications Leaders

The session's featured speakers are Nicky McHugh, Global Head of Reputation and Crisis and Governance Communications at Schneider Electric, Bianca Olson, Chief Communications Officer at Houghton Mifflin Harcourt (HMH), and Daniel Gaynor, SVP Strategy at Signal AI. Our open-ended and off-the-record conversation will cover a wide array of topics on the minds of PR and Comms leaders, such as:

• The challenges of benchmarking your brand's reputation against competitors
• Grappling with the impact of artificial intelligence on PR and Comms
• How to address global crises and lead during times of chaos

June 2025: 

I am excited to have delivered the opening keynote at PWorld’s Crisis Communications Bootcamp in NYC, where attendees and I discussed the evolving risk landscape and how organizations can stay ahead.

The Biggest Reputation Risks of 2025: What Every Organization Needs to Know

As political division, social turmoil, and polarization continue to shape the global landscape, organizations must prepare for the reputation risks that accompany these shifts. In this session, we will delve into the specific threats that political unrest and polarized environments pose to your organization’s reputation in 2025. We’ll explore how to identify and manage the risk of backlash from different stakeholder groups, navigate the challenges of taking a stance on divisive issues, and address the impact of social media amplification during crises. Learn how to develop a crisis communications plan that accounts for political volatility, ensuring that your organization can protect its reputation and maintain trust across an increasingly fragmented public sphere.

__________________________________________________________________________________________________

Previous – 

• 2022:  Moderator for panel discussion at Thomson Reuters'  Marketing Partner Forum
• 2022:  "Three Keys to Strategic Leadership" - keynote at a Sales and Services Sales Conference
• 2022:  Marketing to GenZ - moderator for panel discussion hosted by PR Club
• 2022:  The Brand Risk of Ransomware - published by Thomson Reuters
• 2022:  "Enhancing Brand and Reputation" - article for Thomson Reuters
• 2021:  Women on Boards Certification - by Harvard University Executive Education
• 2021:  POV on Larry Fink's Annual Letter to CEOs
• 2020:  Thomson Reuters'  "Marketing Partner Forum" - moderater for reputation panel
• 2020:  "Action & Accountability: The Keys to Reputation Success" - article
• 2019:  "Rise with Reputation" - Globe & Mail breakfast event host and moderator
• 2018:  Forbes Article - discussing reputation analysis
• 2018:  "CEOs Activating Leadership" - workshop leader at IABC's Global Conference
• 2015:  Gold Sabre Award -  recognized with the prestigious Gold SABRE Award for Excellence, awarded for innovative strategies that drove significant outcomes and elevated brand reputation 
• 2014:  PRWeek Article - discussing the role of digital in investor roadshows
• Previous winner of seven regional Public Relations Society of America awards for excellence in communications including:  “Best Campaign” and “Best in Show” 

__________________________________________________________________________________________________